{"id":2433,"date":"2022-05-12T17:59:14","date_gmt":"2022-05-12T15:59:14","guid":{"rendered":"https:\/\/porstmann.forma-intern.de\/greenfield-project-establishment-of-a-production-and-sales-location-in-brazil\/"},"modified":"2022-08-16T20:20:06","modified_gmt":"2022-08-16T18:20:06","slug":"greenfield-project-establishment-of-a-production-and-sales-location-in-brazil","status":"publish","type":"post","link":"https:\/\/porstmann.forma-intern.de\/en\/greenfield-project-establishment-of-a-production-and-sales-location-in-brazil\/","title":{"rendered":"Greenfield project – Establishment of a production and sales location in Brazil"},"content":{"rendered":"\t\t
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Greenfield project – Establishment of a production and sales location in Brazil<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tGoal: Establishment and management of a manufacturing company for hydraulic hoses with sales in Brazil for the South American market\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Project <\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Duration:<\/strong> 9 months<\/p>

Role in the project<\/strong>: Project Manager \/ Managing Director<\/p>

Operational area, geographical:<\/strong><\/p>

  • Brazil<\/li>
  • South America<\/li>
  • Germany<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Company<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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    Type:<\/strong> Mechanical engineering
    Turnover:<\/strong> 40 Mio. EUR
    Number of employees:<\/strong> 160<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    Description<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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    The company is a German manufacturer of high-pressure hoses<\/strong>. In order to be close to the global customers also in South America, a plant was built in Brazil.<\/p>

    Due to the existing rough plan I was entrusted as “man of the first hour” with the implementation of the Greenfield project.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    Measures<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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    • Milestone planning of the overall project<\/li>
    • Definition of subprojects<\/li>
    • Preparation\/revision of the budget<\/li>
    • Determination of location according to previously defined criteria<\/li>
    • Business registration \/ obtaining permits on site<\/li>
    • Coordination with authorities and committees<\/li>
    • Selection \/ negotiation with suppliers on site<\/li>
    • Coordination \/ supervision of the installation of the infrastructure<\/li>
    • Personnel search \/ recruitment \/ training<\/li>
    • Import of the machines<\/li>
    • Customer talks \/ acquisition \/ relationship management<\/li>
    • Budget controlling<\/li>
    • Coordination of dates with all parties involved in Germany and Brazil<\/li>
    • Opening of the plant and go-live<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      Team<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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      • Operations Manager, Development Manager and Sales Manager (Germany)<\/li>
      • Controller and IT specialist (Germany)<\/li>
      • Law firm (Brazil)<\/li>
      • Tax office (Brazil)<\/li>
      • Logistics companies (Brazil)<\/li>
      • Production Manager (Brazil)<\/li>
      • Assistant (Brazil)<\/li>
      • Various third party companies in Brazil (installation, personnel agency, etc.)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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        Reporting<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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        • Regular coordination with third party companies in Brazil<\/li>
        • Weekly coordination with colleagues in Germany<\/li>
        • Bi-weekly progress report to management in Germany<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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          Interfaces<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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          • Management in Germany<\/li>
          • Operations Management, Development, Sales, Finance & Controlling, IT and Logistics in Germany<\/li>
          • Authorities (city administration, trade unions, tax office, etc.) in Brazil<\/li>
          • Law firm, tax office, logistics provider in Brazil<\/li>
          • All construction and installation trades in Brazil<\/li>
          • Local employees in Brazil<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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            Success<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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            Within a very short time (9 months), the plant was opened and began manufacturing and supplying customers on site. The plant was built “lean”, so that after the start-up phase there was only little need for optimization.<\/p>

            Within one year we were able to win two large key accounts (exclusively) for us.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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            Share<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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            Goal: Establishment and management of a manufacturing company for hydraulic hoses with sales in Brazil for the South American market<\/p>\n","protected":false},"author":4,"featured_media":2325,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[26,27],"tags":[],"class_list":["post-2433","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-organizational-development","category-transformation-en"],"yoast_head":"\nGreenfield project - Establishment of a production and sales location in Brazil - Richard Porstmann<\/title>\n<meta name=\"description\" content=\"The company is a German manufacturer of high-pressure hoses. 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